Like the rest of the world, the many employees of Chevrolet were shocked and saddened to hear of the passing of Prince, a musical legend. In response, Chevy decided to honor the singer with a simple ad.
The New York Times, The Detroit News, The Star Tribune, and many more newspapers found a special advertisement inside shortly after Prince’s death, featuring a 1963 Chevrolet Corvette and the words “Baby that was much too fast, 1958-2016.”
Of course, this wording refers to the 1982 Prince hit, “Little Red Corvette,” which truly memorialized the vehicle for all time. This full-page advertisement was also shared throughout social media.
You can see Chevrolet’s tweet of the ad here, on their official account, if you haven’t already caught it. Note that the Chevrolet Prince ad doesn’t say “Chevrolet” or even “GM” anywhere on it, preferring instead to focus on Prince and his memory.
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